Designing a fragrance: From idea to scent

In celebration of Valentine's Day, the International Fragrance Association of North America (IFRANA) yesterday released the first in a series of short documentary-style films. "Designing a Fragrance: From Idea to Scent" features a few of the industries’ renowned scientists and perfumers, including Carlos Benaim (creator of Polo by Ralph Lauren), Christophe Laudamiel (co-perfumer on Polo Blue by Ralph Lauren),  perfume evaluator Nancy Cordaro, and master perfumers Steven Claisse and Mark Banwer. "Most people are unaware of the science, artistry and passion inherent in the fragrance-creation process," said Jennnifer Abril, president of IFRANA, "This gives a unique glimpse into the processes artists and scientists use to create the world's most popular fragrances."

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Povodom Valentinova, International Fragrance Association (Međunarodna parfemska organizacija Sj. Amerike) je izbacila njihov prvi uradak od nekoliko nizova dokumentarnih filmova. "Designing a Fragrance: From Idea to Scent" obuhvaća nekoliko vrlo poznatih ličnosti iz svijeta parfemske industrije i znanosti, uključujući i Carlos Benaima (kreatora Polo by Ralph Lauren), Christophe Laudamiela (suradnik na Polo by Ralph Lauren), parfemskog evaluatora Nancy Cordaru i master parfumera Steven Claissea i Mark Banwera. "Većina ljudi je nesvjesna o znanosti, umjetnosti i strasti koja se gaji tokom izrade parfema," izjavila je Jennifer Abril, predsjednica IFRANA-e, "To nam daje jedinstven uvid u proces koji koriste umjetnici i znanstvenici kako bi izradili najpopularnije svjetske mirise."

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